Come Again? ‘Ethics-First’ Investment Firm Gobbles Up Pornhub

Canada-based Ethical Capital Partners (yes, really) acquires Hunter Biden’s favorite website

A private equity firm that touts its “ethics-first” investing strategy made a splash this week by bagging the world’s most popular porn website. Even more surprising is the fact that both entities have links to the largely irrelevant country of Canada.

Ottawa-based Ethical Capital Partners (ECP) announced Thursday it had acquired Pornhub, formerly based in Montreal, via its parent company MindGeek, which owns an array of adult websites including YouPorn,, and Trans Angels. The financial terms of the deal were not disclosed.

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