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Bud Light’s partnership with TikTok star and transgender activist, Dylan Mulvaney, has caused quite a stir.
The beer company celebrated Mulvaney’s “365 Days of Girlhood” with a commemorative can featuring the transgender “woman’s” face.
It seems as though the Anheuser-Busch company may have overlooked its customer base when it came up with this new campaign to sell its product.
Women who resent the fact that Mulvaney, a biological man, is the “woman” several brands choose to represent women spoke out against the campaign.
Men, real men, Bud Light’s core customers didn’t take too kindly to the idea either. Many decided to boycott the beer altogether.
Country singer John Rich polled his 900,000 Twitter followers last week with the question, “Are you thirsty for a Bud Light now?”
30,000+ of his followers voted, and 97.5% responded, “Hell Naw,” versus only 2.5% who answered, “Yep.”
On Wednesday, Rich alluded that his Nashville bar would be joining the Bud Light boycott.
He tweeted, “What beer should my bar Redneck Riviera in Nashville replace Bud Light with?”
Rich joined Tucker Carlson on his Fox News show “Tucker Carlson Tonight” on Monday to discuss the polarizing issue.
“The customers decide. Customers are king,” Rich said. “I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there.
“But in the past several days you’re hard-pressed to find anyone ordering one. So as a business owner, I go, hey if you aren’t ordering it, we got to put something else in here. At the end of the day, that’s capitalism. That’s how it works.”
He defended the beermaker’s freedom to run the company as they see fit but said it’s taking a gamble.
“It’s their right to market it however they want. They’re making a bet [that] this is going to sell more product,” Rich said.
“…What’s happening, Tucker, is people who have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can support. There are tons of up-and-coming American brands out there that people are flooding to, kind of like mine.”
Rapper Tom MacDonald, who recently recorded a single with Rich entitled ‘End of the World’ seemingly warning Americans about our total “social destruction,” shared his thoughts on Bud Light’s latest move.
“Hey Bud Light, my mom’s been a woman for 23,725 days – you didn’t put her face on a can,” MacDonald said in the video. “Rosa Parks ain’t on a can. Mother Teresa ain’t on a can. Joan of Arc ain’t on a can. Mother Mary ain’t on a can, and she gave birth to Jesus.”
The Anheuser-Busch company issued a statement saying that the brand works with multiple influencers across all its brands to connect with its diverse customer base.
Maybe a trans-activist marketing campaign would work with a product that served a younger demographic, but hardcore beer drinkers generally don’t identify with men who think they’re women.
