Another company goes ‘Bud Light’ woke with queer clothing for kids

What is it with American corporations and “drag queens”?

The clothing giant The North Face, which caters to outdoorsmen and yuppies alike, became the latest major U.S. company to partner with a “drag queen” marketing to children, although technically its foray into “drag marketing” happened last year.

For the second year in a row, the company has chosen a homosexual drag queen going under the name Pattie Gonia (surely to the consternation of more than a few Argentinians) to celebrate LGBT “pride” month.

Pattie Gonia’s Instagram video starts out with him in a towering red wig, extra long fake finger nails, a rainbow-colored dress, and what appears to be four-inch stiletto boots, as he announces, “Hi, it’s me, Pattie Gonia, a real-life homosexual.”

Conservatives are starting to call the drag queen phenomenon “womenface,” a play on “blackface,” to suggest that men dressing up as over-the-top caricatures of women – essentially mocking women – ought to be considered as offensive as white actors of yesteryear creating over-the-top caricatures of blacks.

“We are here to invite you to COME OUT,” Pattie Gonia says in the video, before adding: “…in nature with us!”

“We like to call this little tour the ‘Summer of Pride,” he said. “This tour has everything: hiking, community, art, lesbians!… lesbians making art. Last year we gay-sashayed across the nation….”

Reaction was quick from conservatives who are energized to send corporations that pander to trans and LGBT issues a message similar to the one Bud Light (Anheuser-Busch) received when – in a marketing catastrophe that will be studied by business schools for decades – it chose “male-to-female” “transsexual” activist Dylan Mulvaney as a brand ambassador.

Even supporters of homosexual and LGBT “pride” were offended by the snarky “drag” spokesman:

The North Face: deeply committed to LGBT agendas

The North Face is not new to special marketing campaigns that celebrate all things LGBT. Last August, it tweeted out its support for a bill, which became law with Biden’s signature, that sought to codify homosexual “marriage” in federal law:

in 2021, The North Face announced a donation to an LGBT youth summer camp called Brave Trails:

Pattie Gonia’s Instagram account reveals that he has it in for conservatives, or at least politically conservative states such as Florida that have taken on the radical “trans” agenda:

Instagram post by The North Face’s “drag” spokesman “Pattie Gonia” trashes both the conservative-leaning Supreme Court and Florida, which has been transformed under the conservative leadership of its Republican governor, Ron DeSantis (screenshot / Instagram)

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