Ford’s ‘Redefining Tough’ Commercial Features LGBT Colored Truck

Ford Motor Company has found itself ensnared in a potential controversy after Twitter users highlighted an ad that features a rainbow colored vehicle as part of a campaign called ‘redefining tough’.

The commercial shows two Ford Raptor pick-up trucks racing through desert terrain.

Both are covered with sand at the start of the ad as they begin to compete against each other.

It is then revealed that one of the trucks has been painted with the LGBT rainbow flag, including the transgender baby blue and pink colors, before it races ahead of the other truck.

The end of the commercial shows the words ‘REDIFINING TOUGH’ as the ‘TOUGH’ part of the text also flashes with LGBT colors.

Apparently, the colors of a movement that seeks to normalize the sexual mutilation of children is now considered “tough” by Ford.

Although the commercial was actually produced by the European division of Ford and is over 10 months old, the clip only just caught the attention of Twitter users and has over a million views on the platform.

Another user drew attention to the licence plate shown on the ‘gay’ vehicle.

However, following the extremely successful boycott of Bud Light following its partnership with transgender celebrity Dylan Mulvaney, Ford may experience some unexpected blowback.

It will be interesting to see how many big companies align themselves with the LGBT movement in anticipation of ‘Pride Month’ in June given the damage done to Anheuser-Busch in recent weeks.

One company that may regret its decision is Adidas, which just launched a “Pride 2023” ad campaign which features a a man wearing a women’s one-piece bathing suit.

It isn’t known whether the model in question identifies as transgender, although the bulge in his crotch area clearly suggests that he’s a man.

“The new line by South African designer Rich Mnisi, dubbed ‘Let Love Be Your Legacy’ and released ahead of Pride Month in June, is ‘a celebration of self-expression, imagination and the unwavering belief that love unites,” according to Adidas’ official website.

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